Advertising has proven itself for decades, in multiple mediums. We believe that radio advertising is the best investment you can make with your hard-earned money. In today’s economy, businesses, especially small businesses, are inclined to pull back with their ad dollars. Your advertising budget may be less than you prefer, but you still need to let people know you are available, providing the best products and/or the best services at the best prices in town.
From traditional to modern, to making your own ads and so much more, find out about all of the radio talk shows, podcasts, sports talk and technically focused talk radio programs where you can advertise.
On this site you can find music stations, satellite radio stations, talk radio stations or just find a radio station near you!
Here are several types of advertising for radio:
Commercials – These are pre-recorded ads that are played during breaks in programming.
Live Reads – This is when a radio host reads an ad live on-air, often in a conversational tone.
Sponsored Content – This is content that is created specifically for a sponsor and often features their product or service.
Promotions – These are contests, giveaways, and other events that are designed to promote a product or service.
Endorsements – This is when a radio personality endorses a product or service on-air, often based on their personal experience.
Station Promos – These are ads that promote the radio station itself, rather than a specific product or service.
Public Service Announcements (PSAs) – These are ads that promote a public service or charity.
Advertising on Digital channels for the station or show – Podcasts or live online radio where much of the above forms of advertising works.
Geo targeting advertising – You deliver an ad to a listeners device and you combine that with radio broadcast advertising.
Live remotes on location – Promotes your business locations, staff and other features of your business that can’t be seen on radio
Being a guest on a live radio segment – allows you the time to really explain your product or services to the listeners.
Email marketing to the stations and/or shows lists of listeners – Listeners love their shows and getting emails from them is heaven to a listener.
The types of advertising used can vary depending on the station, the advertiser, and the target audience. Some stations may also offer customized advertising packages that combine different types of advertising to meet the specific needs of an advertiser.
Radio advertising is more affordable than any other media. and its reach can be either local, regional, or national. To some it may seem that radio is “old school,” which it is, but it is in no way extinct, not by any stretch of the imagination. “Old school” traditional advertising is still used everywhere successfully – signs, banners, sandwich boards, flyers, etc. But now you can take advantage of broadcast radio AND digital radio! Well over two thirds of Americans of all ages are listening to the radio today. Let us help you. Call us today!
