Southern California Rock Radio Station Makes a Difference!
Just in case you don’t think anyone is listening to the radio anymore, here is some welcome positive news. Popular Rock station in L.A., KLOS, broke its own fundraising record raising more than $1.27 million for St. Jude Children’s Research Hospital in just 26 broadcast hours, beating their previous record of over $1.24 million in last year’s fundraising event.
This was the sixth annual KLOS “St. Jude Rocks” radiothon featuring adventures with the KLOS air personalities, exclusive KLOS and St. Jude clothing items, including the t-shirt that states, “This Shirt Saves Lives.”
“Every year, the KLOS St. Jude Rocks radiothon is a fierce reminder that live and local radio compels, and deeply connects with the community to make a positive difference. Thank you #TeamKLOS for leading us to yet another record setting year,” stated Meruelo Media President and CEO, Otto Padron.
“The entire KLOS team and listeners never cease to amaze me when we do these St. Jude events. For two days, everyone puts their own issues aside and we all rally together to help the kids at St. Jude fight cancer. For many of us, it’s the most rewarding two days of the year,” said Program Director Keith Cunningham. “Special thanks to the St. Jude staff, families and patients, as well as so many KLOS artists for helping to make the 2023 St. Jude Rocks radiothon a new record breaker.”
If you want to take advantage of radio’s power to advertise, give us a call.