Latest News from Radio Advertising World
You Have a Right to Control Speech! - Um… What Amendment Was That Again? Yes, it’s your constitutional right to control what other people say! Yeah, that’s what the founding fathers wrote about… America is a place where you can come and be free but you have to watch what you say about King George! The American revolution was about falling in … Read more "You Have a Right to Control Speech!"
AI to DJ Radio Stations? Seriously? - Chat GPT is Everywhere in the News… Now on Radio, Too? The same technology behind ChatGPT is now being merged into a system that automates radio DJing. That’s what we need. Let’s replace more humans with bots. Great idea. Futuri (provider of AI-based audience engagement and sales intelligence software) has now revealed RadioGPT, a … Read more "AI to DJ Radio Stations? Seriously?"
A New Google Ad Type and Using A.I. Content. - It’s Simple! Don’t worry. Nothing is really changing in Google ads you see! What is changing is how Google will help you place your ads. Per Google’s announcement on March 2nd of this year, starting today they are testing new designs on how to improve their advertising product, and how to organize and make … Read more "A New Google Ad Type and Using A.I. Content."
The Power of Radio for Mind-Blowing Fundraising - Raising Millions for Good Causes! You can sponsor a radio fundraising event and help great causes as well as getting your name heard. Look at what these stations have accomplished just recently! Cumulus Media stations WBNQ-FM, WBWN-FM and WJBC-AM in Bloomington, IL raised $101,705 in 2 days for cancer treatment and research for … Read more "The Power of Radio for Mind-Blowing Fundraising"
U.S. Lawmakers Wonder What AI Is All About! - U.S. Lawmakers versus AI – Who’s Faster? In a recent article on eMarketer.com, they discussed how US lawmakers cannot catch up with AI (artificial intelligence). Basically they’re talking about how new technology moves a lot faster than Congress does. Is anyone really surprised? But Congress will catch up one of these days. There are … Read more "U.S. Lawmakers Wonder What AI Is All About!"
Are You Listening with One Ear? - Commercial Spots Sound Better in AM Stereo! Stereo and mono. Do you know the difference? Put on some music or listen to someone talk and plug one ear. Simply stated, this is what mono sound is – one input source. Stereo is a left and right audio input. We humans hear in stereo. We … Read more "Are You Listening with One Ear?"
Tesla Installs AM Radios on Spaceships! - AM Radios on Spaceships? Really? Yeah, soooo that’s a totally lying headline, but the reason we chose to use it is because we (and many others) are debating and asking whether AM radio will survive into the future? We think the answer is a solid “Yes!” While it is true that AM radio costs … Read more "Tesla Installs AM Radios on Spaceships!"
KLQP in Minnesota Celebrates 40th Anniversary - Who Says a Local Radio Station Can’t Survive and Thrive? Just recently, KLQP marked 40 years as an independent radio station. The Madison, Minnesota station is proudly local, featuring high school sports, talk shows with local guests and community news. Maynard Meyer and business partner Terry Overlander put KLQP Radio on the air on … Read more "KLQP in Minnesota Celebrates 40th Anniversary"
Podcasts – The Fast-Growing Market for Successful Advertising - Podcast Audiences are a Powerful Catalyst Stimulating Advertiser Action! Recent new research shows 95% of frequent podcast listeners in the U.S. and Canada say that they have taken action as a result of podcast advertising. In the U.S., of those who said they regularly listen to podcast ads, 97% have taken action following exposure … Read more "Podcasts – The Fast-Growing Market for Successful Advertising"
Radio Raises Huge Bucks!! - Southern California Rock Radio Station Makes a Difference! Just in case you don’t think anyone is listening to the radio anymore, here is some welcome positive news. Popular Rock station in L.A., KLOS, broke its own fundraising record raising more than $1.27 million for St. Jude Children’s Research Hospital in just 26 broadcast … Read more "Radio Raises Huge Bucks!!"
August 20th, 2023 is National Radio Day - Why Does This Matter? Why Should We Care? Once upon a time, radio was one of the most marvelous technologies on Earth, used by militaries and governments for navigation, distribution of news and information, and more. Radio made news and music more widely available and brought us closer together as a nation. Today … Read more "August 20th, 2023 is National Radio Day"
Who is on YouTube? Mark Levin! - Mark Levin is on YouTube Now! On the talkers.com website today (February 28, 2023), there was an article announcing Cumulus media launching Mark Levin’s official podcast channel on YouTube! Talkers.com quotes Cumulus as saying, “The Mark Levin YouTube channel provides fans with a new platform to access each day’s podcast with new insights and … Read more "Who is on YouTube? Mark Levin!"
Another Step on the Road Down - How Many More Radio Stations Will Go the Way of the West? I grew up with one particular news talk station in the San Francisco Bay area and that was KGO radio 810 AM. You could listen to it at night in the deep mountains of the Sierra Nevada’s. You could listen to it … Read more "Another Step on the Road Down"