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The “Toucher and Rich” show is a popular morning drive-time show on 98.5 The Sports Hub in Boston, Massachusetts. The show is hosted by Fred Toucher and Rich Shertenlieb, who have been on the air together since 2008. These two provide listeners with a blend of sports analysis, humor, and pop culture commentary, and they have become well-known for their irreverent views on current events.
One of the attractive features of the “Toucher and Rich” show is their chemistry. Toucher and Shertenlieb have a comedic timing that keeps listeners engaged and entertained. They also have a longtime knowledge of the local sports scene in Boston, and they are not hesitant to offer strong opinions on the teams and players that their listeners care about.
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The Sports Hub was the fifth-highest billing station of any format in the country last year, bringing in $33 million. And Toucher and Rich earned a 24.6 share in the men 25-54 demographic in the summer ratings book, a record for a Boston morning show (6-10 am).
“It’s an absolutely incredible and unheard of thing for a station in the 10th-biggest market in the country [to have that much revenue]. It just doesn’t happen,” said Shertenlieb. “We had also heard that our show … had once again set the record for highest ratings in Boston morning radio history.”
In addition to sports talk, Toucher and Rich also cover a wide range of topics, from politics to entertainment. The show is known for its segments, such as “Toucher’s Takes,” where Toucher offers his thoughts on current news, and “The Love Doctors,” where they both offer relationship advice to listeners. The show also features regular guests and comedians, who add even more humor to the proceedings.
The Toucher and Rich radio show has become a regular part of the Boston morning commute. Their unique blend of sports analysis, humor, and commentary about current event in American culture has made them a success with listeners, and their ability to cover a wide range of topics has helped them maintain their popularity over the years.
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